Leo Burnett's 'Voices for Freedom' campaign for Amnesty International addresses the silencing of civil activists worldwide. One such activist, Dhondup Wangchen was imprisoned in 2008 for the making of his documentary 'leaving fear behind'which describes the feelings of modern day Tibetans regarding Chinese rule and the then impending Beijing Olympic Games. Following his imprisonment in 2008 a massive wave of unrest tore through Tibet in the form of the rioting of Buddhist monks resulting in the disappearance of over 1000 monks unaccounted for until this day. Dhondup's story became for us a resounding analogy of a much greater worldwide struggle against authoritarian rule and the use of power to silence the minority.
The animation was influenced strongly by Bhuddist and Tibetan proverbs which significantly inform the beliefs of the Tibetan people. The narrative involves many symbolic animals which are central to religion and lifestyle in Tibet, the Yak, Tiger and antelope are all Bhuddist prayer animals while the crane is a national symbol in China.