Chevy Promise

TVC

Advertising agency W+K Delhi approached us to create a 30 second TV spot for Chevrolet's latest campaign. The animation would promote the Chevrolet promise of 3 years maintenance when buying any three of their new minicar range, the Beat, the Spark and the U-VA.

Our challenge was to produce a fun piece of animation focusing on the 3 year promise in no more and no less than exactly 10 days! The Advert was due to roll out for the start of Diwali - the most important religious festival of the Hindu calendar. For this reason timing was crucial and preproduction had to be completed within 3 days leaving 7 days to animate, render and deliver the finished article.

Chevy loved the animation so much that they decided to extend the campaign through press and POS.

Agency: Wieden + Kennedy

Production Studio: Captive

for Captive:

Director: Oliver Durant
Art Director: Bruna Guerreiro
illustrator: Andrew Groves
2D animators: Billy Elliot, Tiago Higgs
Character Animator: Bill Porter
Compositor: Oliver Smyth
3D: Bek03, Sérgio Duque
Soundtrack: Jamie Masters
Sound Production: Leon Dixon-Goulden / Adelphoi Music

for W+K:

ECD: V.Sunil
Art Director: Dan Berkowitz
Copy writer: Hemant Anant
Agency Producer: Anil Sharma
Account management: Tushar Mehta and Ankit Kumar